The ‘V’ Alternative Campaign

The ‘V’ Alternative Campaign

We are excited to tell you all about our new campaign; ‘The ‘V’ Alternative’ that is now underway, where we invite businesses to introduce more delicious, vegan alternatives to their menus ☺

We want there to be more vegan options here in Malta, so that people can see how varied and delicious vegan food really is. We want people to realise that they don’t have to miss out on anything, and that a plant-based diet is all about abundance, not deprivation!

Vegan food also meets the demands of those who are vegetarian, lactose-intolerant, those who have high cholesterol, and those who are generally more health-conscious, so from a business perspective, makes more sense as it caters to a much wider customer spectrum.


We will help businesses find ways to adapt current dishes to make them vegan, or introduce new ones, which will appeal to the likes of everyone. Burgers, pizza, creamy pasta dishes, risotto, curries, pies, bangers and mash, lasagne, ravioli, stew, spaghetti bolognaise, shepherd’s pie, chocolate cake, apple crumble, banoffee pie, sticky toffee pudding, and different flavoured ice-creams will be some of the dishes we will be providing recipes for and encouraging businesses to introduce!

By meeting the necessary criteria, businesses will be included on our soon-to-be updated ‘Vegan Malta Map’ and will receive a ‘Vegan Malta approved’ sticker to put in the window of their restaurant.

We appreciate all your support in helping to share this campaign far and wide, so that every business in Malta has a chance to be a part of it!

We will continue to do everything in our power to make veganism more accessible here in Malta and promote a cruelty-free lifestyle in whatever ways we can ☺


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